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November 6, 2012
By: TOM BRANNA
Editor
• Gillette has rolled out the “My City is My Gym” campaign, encouraging men to take their exercise routines outdoors and put Gillette’s Odor Shield anti-perspirant/deodorant to the test. Harnessing this growing trend of outdoor physical activity, Gillette is partnering with three hometown professional athletes to create pop-up outdoor “My City is My Gym” fitness sites across the country. In a series of on-site events, Gillette brought hockey star Patrick Sharp to Chicago and former pro footb...
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